Inside NFDA 2024

Written by

Amy Liebaert

Inside NFDA 2024: Cadence’s Key Takeaways and Memorable Moments

This past October, the Cadence team had the honor of attending the NFDA International Convention & Expo in New Orleans, and we enjoyed every minute of the action-packed days spent together. The convention united professionals from every corner of the deathcare industry, creating an ideal setting for learning, networking, and reuniting with familiar faces. Join us as we share the highlights that made NFDA 2024 so special.

A Buzzing Expo Floor

The Cadence team (from left: Kayleigh Feschuk, Hannah Mason, and Krystian Olszanski) in their booth at NFDA 2024.

The Expo floor in New Orleans had an undeniable energy this year, as funeral professionals explored new innovation with a mix of curiosity and connection. Our team enjoyed incredible conversations, both at our booth and across the Expo, and we were thrilled to see the rising awareness surrounding continuing care. More and more funeral homes are actively exploring expanded aftercare solutions, and we were thrilled to meet so many attendees eager to learn more about Cadence. Our booth stayed wonderfully busy, with visitors viewing live demos and snapping up our signature purple pens and toiletry bags before they were gone. 

Inspiring Speakers

Of course, no convention would be complete without incredible speakers, and NFDA 2024 did not disappoint. Amy Herman’s opening keynote, “The Art of Perception,” was a standout for us. Through her unique approach of using art to enhance observational skills, Amy showed us how to see with fresh eyes. Her insights on communication and leadership struck a chord with everyone looking to refine how they connect with families. 

Another powerful session came from Kristina Rose, who addressed the profound impact of vicarious trauma on funeral professionals. Her discussion on the effects of continuous exposure to grief was a necessary reminder of the importance of mental health and self-care in our industry.

Events That Brought Us Closer Together

The NFDA Welcome Party, hosted at Mardi Gras World, featured many float pieces from past Mardi Gras parades.

The Welcome Party, hosted at Mardi Gras World, was the perfect introduction to New Orleans’ vibrant culture. The lively evening gave us a behind-the-scenes glimpse at the city’s famous float-making process, all while serving up delicious local cuisine, including NOLA’s signature Hurricane cocktails. Surrounded by live music, the evening was filled with energy, laughter, and reconnecting with industry peers in a truly festive environment.

Another highlight was the Lasting Legacies 5K Run/Walk at Lake Lawn Metairie, an experience the Cadence team especially enjoyed. Jogging alongside our peers in a historic cemetery was both surreal and serene, setting a reflective tone for the day. Walking through the beautiful grounds, it felt like we were stepping into the stories of New Orleans’ past, which only deepened our respect for the city and the profession.

Giving Back to the Funeral Service Foundation

The Cadence team presenting their donation to the Funeral Service Foundation.

The Funeral Service Foundation Donor Appreciation Dinner capped off our experience with a sense of gratitude and pride. Being part of an evening dedicated to recognizing contributors’ support of the foundation’s mission was truly meaningful, and we were honored to stand among so many passionate supporters. Cadence’s own $10,000 donation reflects our commitment to advancing funeral service education, support, and innovation—an investment we believe in wholeheartedly.

Looking Ahead

Our time at NFDA 2024 reinforced our deep love for the deathcare community. The conversations we had, the sessions we attended, and the shared memories made it clear that this is where we belong, and we’re excited to see the future we’re building together. We cannot wait to attend next year’s convention and stay connected with all the amazing professionals who make this industry what it is.

In the meantime, we’d love to hear from you! Get in touch with our team or book a free demo to learn more about Cadence. We’re here to answer any questions and support you on your continuing care journey.

Thank you to everyone who made NFDA 2024 unforgettable. See you soon, and here’s to an incredible 2025 ahead!