The deathcare industry is undergoing a significant transformation, embracing innovative practices that cater to evolving consumer preferences. From the integration of digital services to the increasing preference for cremation, change is evident. Notably, there's a growing interest in green burial alternatives, such as terramation, promession, and aquamation. This shift presents both challenges and opportunities for funeral professionals aiming to meet the needs of current and future generations.
More families are moving away from traditional burial, looking for options that align with their values—whether that’s sustainability, cost, or a more personal farewell. According to the NFDA’s 2024 Consumer Awareness and Preferences Report, 68% of people are interested in green funeral options, up from 55.7% in 2021.
Cremation, once an alternative itself, has now become the norm, with an over 60% cremation rate compared to around 30% for burial. By 2045, cremation is expected to reach 82.1%, highlighting a clear shift away from traditional practices.
For funeral professionals, this isn’t just a passing trend—it’s a sign that families are actively exploring new, impactful ways to say goodbye.
Traditional coffins often involve resource-intensive materials and processes. In contrast, green coffins are crafted from biodegradable materials like bamboo, willow, or sustainably sourced wood. These eco-friendly options facilitate natural decomposition and minimize environmental impact.
Also known as human composting, terramation transforms human remains into nutrient-rich soil through a controlled, accelerated decomposition process lasting about 30 to 45 days. The body is placed in a vessel with organic materials that promote natural microbial activity. This method offers a sustainable alternative to traditional burial and cremation practices.
A relatively new addition to burial alternatives, promession involves freeze-drying the body using liquid nitrogen, which is then made into a powder. The powdered remains are placed in a biodegradable coffin and buried shallowly to allow rapid decomposition. This energy-efficient process produces zero toxic emissions, making it highly sustainable.
Also known as water cremation, aquamation uses a solution of water and alkaline chemicals to break down the body into its chemical components. This process uses significantly less energy compared to traditional cremation and results in fewer emissions, making it a more sustainable option.
Adapting to these emerging trends is crucial for funeral professionals. Younger generations are increasingly prioritizing environmentally conscious choices, including in their end-of-life planning. A survey by Choice Mutual in 2024 revealed that 27% of respondents preferred green burials, and 22% favored natural organic reduction. By offering green burial options, funeral homes can align with these values, demonstrating a commitment to sustainability and meeting the evolving desires of the families they serve.
The evolution of the deathcare industry toward green funerals reflects a broader societal shift toward sustainability and personalization. By understanding and embracing alternatives like green coffins, terramation, promession, and aquamation, funeral professionals can adapt to changing consumer preferences and contribute positively to environmental conservation. Staying informed and responsive to these trends ensures that funeral services remain meaningful, relevant, and aligned with the values of future generations.
Looking for further ways to keep up with the evolving needs of consumers? Cadence’s comprehensive digital aftercare program helps funeral homes provide seamless, compassionate support to families long after the service. Enhance your offerings with a solution designed for today’s families. Book a demo with a Cadence representative to learn more!
https://whatisgreenliving.com/eco-friendly-ways-to-be-buried/ | https://choicemutual.com/blog/funeral-preferences/ | https://nfda.org/news/statistics
